09.30 am

Welcome and refreshments. Health and Safety. Brief Studio Tour together with an explanation of the operations manual.

10.00 am

Market Research.
Finding out what people want, what they will pay and what the competition offer. Identifying the catchment population. Good and bad population areas. Establishing a Unique Selling Point. 

10.30 am

Marketing yourself and your services, advertising, cards, putting yourself about. Valuable networking. Networking clubs and their value or otherwise.

11.00 am

Refreshments

11.15 am

Obtaining Customers and customer leads/ telephone enquiries.

11.45 am

Designing services to be customer friendly and photographer friendly – keeping it simple – the KISS. Packages as a way of sales guarantees – attractiveness over individual sales and suitability for today’s market

12.00 pm

The studio experience – part one -Customer care.  The welcome. Talking through customer requirements.  The show book.  Assisting customers.

12.30 pm

Lunch

1.15 pm

The studio experience- part two-Taking pictures that sell.  The shoot and the contents of the shoot.  Health and safety aspects.

1.30 pm

The studio experience - part three – The departure and planning the viewing.

1.45 pm

The studio experience –part four - The viewing and selling.  Attracting the customer back (Schemes).  Getting the customer to sell for you.

2.15 pm

Pricing for studio and commercial work and getting the money.

2.30 pm

Keys to success in business management.  Effective use of time.  Target setting. A little bit but often. Optimum time of day.  Managing telephone calls.  Best use of time in useless situations.

3.00 pm

Finances and Financial Management.  Raising invoices, recording payments, recording expenditure, housekeeping of accounts.  Keeping track of finances.  Banking. Payment schedules.

3.30 pm

Refreshments

4.00 pm

Project setting – a discussion on the content of the three projects that are to be set, how to achieve results, what to gather and how to put it all together.

4.15 pm

Health and Safety/ Risk Assessment/ Accidents.

4.30 pm

The questionnaire and the helpline, plus the 72 hour rule.

4.45 pm

Departure